Simply put, Easter means Mallow!
Since 2010, the Racing Home for Easter Festival has put Mallow on the map as the spotlight shines on the town and Cork Racecourse Mallow for 3 jam packed days of excellent racing action, family fun, glamour, music, food and crafts, culture, heritage and more.
It’s a terrific example of Cork Racecourse Mallow’s commitment to the local community and brings together businesses, local authorities and volunteers.
The event was devised to strengthen the links between the racecourse and the town, to encourage thousands of people who arrive for the craic at the traditional Easter meeting, to bring the entire family to enjoy the festival atmosphere in the town’s hotels, bars, restaurants and take part in the many activities.
Outside of 3 days of top class racing action, kicking off on Easter Saturday, Mallow Castle hosts staged music acts, juggling, magic, mine and amusements, as well as a food and craft fair over the weekend. There’s something for everyone, with the 10k family fun cycle, a mobile pet farm, walks, talks and workshops.
One of the highlights is the highly competitive Best Dressed Lady and Gent competition, at Cork Racecourse Mallow each Easter Sunday, where stylish people flock in massive numbers to try to catch the eye of the celebrity judge and snap up the generous prize.
Racing Home for Easter showcases the best of Mallow and we invite you to come and see for yourself next year!
Sara McMahon of SmackPR works directly with the festival committee and Cork Racecourse Mallow to devise and implement a PR strategy to raise the profile of the event and ensure the festival gets the maximum media coverage both pre and post event.
The various campaigns have been very successful to date, with interviews and mentions on TV3, RTE Radio 1, TodayFM, C103 and articles in the Irish Examiner, Irish Independent, Cork News and Cork Independent, the Corkman and Mallow Star.
For more information check out www.racinghomeforeaster.com